Kate Neuens

We’re in the great state of Minnesota for a wedding so this one is getting posted quickly before I have to run off and get down to ushering duties. Basically, I have to save seats for members of the family, but I’m dedicated to the role and I’ve been taking tips from these guys:
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5 Tips For Winning At Voice Search & SEO [Tips]

Voice search is becoming more and more important in the world of SEO as products like Alexa become increasingly popular in homes. A tidbit from the article that I found really enlightening is that Google says that 20% of all searches are voice searches. If that doesn’t pique your interest as a SEO, I don’t know what to do for you. Read the article for the full descriptions behind the tips, but here are the 5 tip they list:

1. Use microdata
2. Talk like your customers would
3. Ask the questions your target customers would
4. Make sure your website is mobile friendly
5. Dive deeper with semantics

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Why Social Media Is NOT a Search Ranking Factor [Article]

I’ve been saying what this article is touting for a long time: while social media is a great tool and can be incredibly useful in promoting your content, it is not a ranking factor. I love this quote from the article:

In the case of social signals, it’s likely that large exposure on social media increases the chances that website owners will see the content, thereby increasing the opportunities that they will link to it from their own content.

Basically, what it comes down to is that Google can’t ascertain why you liked a brand on Facebook. Do you really like the brand? Or did you just like the picture they posted? Google doesn’t know so that’s why they have said, explicitly, they don’t use social media as a ranking factor.

Now, all of that being said, I still think social media is an incredibly robust, useful, and informative tool. Use it right, and it can have a tremendous impact on your website. Read more →

Website Migration

Hey all! It’s been a while since I’ve posted my weekly roundup. And the reason is because I moved the site off Squarespace and onto WordPress. And I screwed up a lot in the process. I mean, a lot.

I had to transfer the domain as well as the whole website. The website was down for a couple days, and then when it did get transferred, I had to rebuild the entire site. I was at least somewhat smart and downloaded my pages, but failed to download my images, so there were a bunch of broken images all over the site. And I didn’t think ahead and so I didn’t have a theme I wanted installed. Also, a lot of my URLs changed so I had to deal with that.

To sum it all up, it was a learning experience. The site is still a little bit of a work in progress, but I’m incredibly happy to have my website on WordPress. It’s so much better for SEO purposes and it’s a lot easier to manage and update as needed.

Now onto the weekly roundup, shall we? Read more →

The Decentralized Content Marketing Playbook [Infographic]

Content is king. That is the tired cliche of marketers. And while it is tired, it remains true, but this infographic from Hubspot highlights the need to focus on content that is just not the traditional blog post, as noted in the snippet from the infographic above. Read more →

Why Facebook Paid Social Builds Organic Reach [Here’s Why Episode]

Eric Enge is a SEO genius. He literally helped co-write the SEO bible. This video describes how by boosting your Facebook campaigns helps with their organic reach, because let’s be real, with Facebook you have to pay to play. Read more →