Voice Search and SEO, News Releases, Local SEO Hacks, & More [Content Roundup]

Voice Search and SEO, News Releases, Local SEO Hacks, & More

5 Tips For Winning At Voice Search & SEO [Tips]

Voice search is becoming more and more important in the world of SEO as products like Alexa become increasingly popular in homes. A tidbit from the article that I found really enlightening is that Google says that 20% of all searches are voice searches. If that doesn’t pique your interest as a SEO, I don’t know what to do for you. Read the article for the full descriptions behind the tips, but here are the 5 tip they list:

  1. Use microdata
  2. Talk like your customers would
  3. Ask the questions your target customers would
  4. Make sure your website is mobile friendly
  5. Dive deeper with semantics

Three Ways to Help Your News Release Really Stand Out [Tips]

News releases are, for the most part, incredibly boring. They stick to standard formats, don’t exactly contain the most enticing information, and have little personality in their writing. So why not spice them up a bit? Read the article for the full tips, but here are the three they lay out in the article

  1. Start by providing value
  2. Supplement your campaign with visual assets
  3. Have a comprehensive distribution plan

8 Local SEO Hacks You’ll Actually Want to Use [Tips]

This roundup this week is just full of tips and ticks to help you with your SEO campaign, and this one focuses on local SEO. Here are the 8 tips they laid out in the article, but read the whole thing to learn about some interesting tools and resources that are available to you:

  1. Simulate Local Search During Keyword Research
  2. Capitalize on Easy Link Building Opportunities
  3. Use Competitor Research to Discover More Backlink Opportunities
  4. Weed out NAP Inconsistencies
  5. Optimize Your Google My Business Listing
  6. Curate Customer Proof
  7. Don’t Forget About Structured Data Markup
  8. Track Video & Image Ranking

11 Lessons Learned from Failed Link Building Campaigns [Article]

Shoutout to my coworker Alex who shared this article with me about what to learn from failed link building campaigns! The lesson about video was especially interesting to both of us, because I’ve always found it awkward to use videos for link building. The other lesson I thought was great was providing more than just one visual asset, which when I thought about it should have been obvious before I read this article. But sometimes you need to have things pointed out to you! Read the article to learn more lessons about failed link building campaigns.

The New Search Console: a Sneak Peek at Two Experimental Features [Announcement]

A great announcement came from the Official Google Webmaster Central Blog that they are are going to be adding some new features and undergoing a big redesign. With this new design Google said it will provide:

  • More actionable insights
  • Better support of your organizational workflow
  • Faster feedback loops between you and Google

Random Fun Find: The Most Overused Business Jargon in Each State

I happened upon this great map from Mental Floss going over the most overused business terms in each state. In the states where I have held a job the top jargon was “thought leaders” and “be action oriented” (Massachusetts and Illinois to be exact). I do love that Hawaii’s is “magic happens.” That’s so Hawaii.

That’s it for this week’s roundup! Be sure to check out past Weekly SEO and Digital Marketing Roundups. As I always say, read up to keep up!

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