Influencer Marketing, Outreach Case Studies, and SEO KPIs [Content Curation]

Guide to Influencer Marketing eBook

I’ve been trying to do more research into proven methods of influencer marketing and outreach. In the past I have done outreach in a kind of fly by the seat of my pants fashion, so this ebook was a good opportunity to get a better understanding of established influencer marketing strategies. Here’s a good stat from the ebook: 83% of buyers prefer 3rd-party opinions to evaluate vendors.

2017 Link Build Case Study

Outreach Mama does blogger outreach and link building services. They published this case study to show how over seven months they utilized link building and blogger outreach to build their organic traffic and see a rise in their rankings. They have a fun tone and style, and even though the case study is long, it’s very readable and has some good takeaways.

Cemper’s Link Building and SEO Podcast

I discovered this podcast this week and it’s a great addition to my subscriptions. Chris Cemper is German, and his affable accent is a delight to listen to. Just picture a jolly, German man talking to you about SEO and other digital marketing strategies and you’ll be able to get a sense of this podcast.

How You Can Rise Above the Social Media Noise [Article]

This is a great article to read if you’re wondering what social media channel is worth investing in or what is the best fit for your business. It’s hard to figure out where you should put your time and dollars in social media with users becoming adverse to ads or blatant selling, so this is beneficial read if you’ve been struggling with social media.

7 Chrome Extensions Every Marketing Consultant Needs [Article]

Learn about useful tools to add to your Chrome browser to aid your SEO campaign. I’ve already added the Email Hunter extension to my browser.

22 Search Experts Share Their Top SEO Metrics [Expert Roundup]

Full disclosure: I am featured in this article, but I still think it is a worthwhile read!  They have 21 people with real-world SEO experience give their opinion on what you need to track when it comes to SEO metrics. Here’s my quote from the piece:

“The SEO KPI that you have to track is how organic search drives sales (or conversions). If you’re not tracking this, you will have no idea if you are seeing an ROI on your SEO efforts.

Keep in mind that your SEO campaign will not pay off immediately. Google itself says that it can take 4-12 months to see the benefits of the work you’re putting into your SEO. So look at this as a marathon. But by tracking conversions from organic search, you can see the growth of your campaign over time and get insight into what’s working and what’s not.”

The consumer decision journey in the increasingly complex search retail marketplace

As e-commerce continues to grow, companies that operation in the retail space will need to invest in digital marketing. Search Engine Land’s columnist Christi Olson argues that utilizing search can strengthen a company’s online commerce strategy through every stage of the customer funnel.

Should SEOs Care About Internal Links?

The easy to answer to this question is yes, you should care about internal links. But Rand’s Friday whiteboards are informational, and he is always such a charismatic speaker that he is worth listening to.

I got to meet Rand when I was in Seattle for Mozcon Local (and I got a picture but be warned it is a terrible picture of me, although Rand looks fine). He is a fantastic speaker and all around great guy.  Watch or read the whiteboard to get more insight into internal linking.

Random Fun Find: The Alcoholic Beverage Opportunity: Understanding Boomer and Millennial Shopping Behavior

This is just a fun read about the the shopping habits of different generations when it comes to alcohol (though I think targeting whole generations for marketing is a bad idea). I find statistics like this fascinating. Here’s an interetsting tidbit from the piece:

“18% of Baby Boomers who bought adult libations in the past 30 days had made an impulse purchase, compared to only 11% of Millennials. At the same time, 16% of Millennials said that it wasn’t until they were in the store that they “recalled” the need to make a purchase.”

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