In the Media

A collection of mentions of me in the press. Feel free to peruse to see my tips, opinions, and insights on SEO and digital marketing.

22 Search Experts Share Their Top SEO Metrics

My insight for the article:

The SEO KPI that you have to track is how organic search drives sales (or conversions). If you’re not tracking this, you will have no idea if you are seeing an ROI on your SEO efforts.

Keep in mind that your SEO campaign will not pay off immediately. Google itself says that it can take 4-12 months to see the benefits of the work you’re putting into your SEO. So look at this as a marathon. But by tracking conversions from organic search, you can see the growth of your campaign over time and get insight into what’s working and what’s not.

32 SEO Tips to Drive Traffic to Your Business Website

My tip for this expert roundup:

If you’re just embarking on your SEO campaign, you need to make sure your foundation is solid.

You can write the best content in the world, but if your robots.txt file contains Disallow: / you’re not going to ever rank (because you’re telling Google to ignore your site!).

So you need to:

  • Make sure your robots.txt file allows Googlebot to spider your site
  • Set your robots tags to index and follow
  • Get your site to load in 2 seconds or less
  • Make your site mobile-friendly
  • Set clear, consistent, and short URL structures
  • Make the site easy to navigate

Getting these technical aspects in place will lay a strong groundwork for your SEO campaign moving forward.

The Big Question: What is Your Must-have Productivity Software?

My suggestion for this SpinSucks.com article:

If email is your preferred method of communication in your business, you should try, as hard as possible, to get on Gmail.

It’s accessible, becoming more of a standard, extremely mobile friendly, and is easily integrated with your calendar.

Does anyone really enjoy using Outlook?

No.

Get off of that antiquated system and on to Gmail where it’s easy to sort, filter, tag, archive, and the list goes on.

Employees will rejoice.

15 Secrets to Creating the Perfect Meta Descriptions

I was quoted in this article for Linkdex on how you should experiment with meta descriptions:

Kate Neuens, marketing analyst at online lender OppLoans, said this should include experimenting with length and where you are positioning the keyword [in the meta description], as well as how you phrase the call to action.