A collection of mentions of me in the press. Feel free to peruse to see my tips, opinions, and insights on SEO and digital marketing.
22 Search Experts Share Their Top SEO Metrics
The SEO KPI that you have to track is how organic search drives sales (or conversions). If you’re not tracking this, you will have no idea if you are seeing an ROI on your SEO efforts.
Keep in mind that your SEO campaign will not pay off immediately. Google itself says that it can take 4-12 months to see the benefits of the work you’re putting into your SEO. So look at this as a marathon. But by tracking conversions from organic search, you can see the growth of your campaign over time and get insight into what’s working and what’s not.
32 SEO Tips to Drive Traffic to Your Business Website
If you’re just embarking on your SEO campaign, you need to make sure your foundation is solid.
You can write the best content in the world, but if your robots.txt file contains Disallow: / you’re not going to ever rank (because you’re telling Google to ignore your site!).
So you need to:
- Make sure your robots.txt file allows Googlebot to spider your site
- Set your robots tags to index and follow
- Get your site to load in 2 seconds or less
- Make your site mobile-friendly
- Set clear, consistent, and short URL structures
- Make the site easy to navigate
Getting these technical aspects in place will lay a strong groundwork for your SEO campaign moving forward.
The Big Question: What is Your Must-have Productivity Software?
My suggestion for this SpinSucks.com article:
If email is your preferred method of communication in your business, you should try, as hard as possible, to get on Gmail.
It’s accessible, becoming more of a standard, extremely mobile friendly, and is easily integrated with your calendar.
Does anyone really enjoy using Outlook?
Get off of that antiquated system and on to Gmail where it’s easy to sort, filter, tag, archive, and the list goes on.
Employees will rejoice.
15 Secrets to Creating the Perfect Meta Descriptions
I was quoted in this article for Linkdex on how you should experiment with meta descriptions:
Kate Neuens, marketing analyst at online lender OppLoans, said this should include experimenting with length and where you are positioning the keyword [in the meta description], as well as how you phrase the call to action.
7 Warning Signs When Interviewing an SEO Consultant
This is a guest post I wrote for Digital Examiner. If you see or hear any of these red flags when interviewing a potential SEO, take your business elsewhere.
Inbound Marketing Strategies
Here’s my contribution to this expert roundup on what is the most important part of an inbound marketing strategy:
Conduct keyword research and see what your audience is looking for, the questions they have, and how your content and product can help answer those questions. Your content should useful, high quality, and relevant for your customer base. And when it comes to content, make sure you have clear goal and intent with each piece. Is this piece of content for the top of the funnel or the bottom of the funnel? Who are you targeting exactly? This will help shape what you’re producing and the format it should be in. If you are hoping to convince C-Suite level employees to buy your B2B SaaS product, a white paper showcasing your results is probably a good choice for you. But if you’re looking to target millennials for your new tech device, a white paper isn’t going to catch their eye.
I also spoke with Incredo about inbound marketing in their expert roundup:
I’ve learned from working in the inbound marketing world is that you need to be focused on the customer. What do they have questions about? What do they need help with? What are their frustrations? And then you can frame your marketing strategy around answering those questions and how your product can help your potential customers. You need to be there where your customers are and that channel can differ from industry to industry, but if you’re providing informative and useful information your customers need, you’re on the right track.
I provided Bill Acholla with some tips on how to best execute the skyscraper technique:
For example, if you are putting together a guide on financing your business because you found a competitor that did it and got link you better put time into making your guide better.
Include infographics, better images, new data, expert tips, and more. You want to be able to reach out to people and show them that, yes, your piece is better and deserves that link.
And when you’re doing outreach for your piece of content, spend time personalizing emails and double checking spelling and grammar.
You’ve spent time and money on a great piece of content, don’t squander this opportunity by doing a crappy job with outreach.
Test subjects, the message in the email, and send times to see what is working best.
You can include trackable links as well to see if people are clicking through and seeing if they are engaging with your content.