Resume

Education

University of Wisconsin-Madison, 2011

I graduated with a bachelor of arts degree in English and communication arts.

Skills and Knowledge Areas

• Content marketing and content strategy
• Content management systems, like WordPress and Drupal
• HTML
• HootSuite
• Link building
• Social media
• Mailchimp and ExactTarget
• Web analytics, specifically Google Analytics
• SEO and SEM
• Adwords and PPC
• Proficient in Microsoft Word, Excel, and PowerPoint
• A/B testing
• Practiced in copy editing

Work History

Beyond Identity
New York, NY
1/4/2021 — Present

SEO Manager
Senior Inbound Marketing Manager
Currently Sr. Digital Marketing Manager

I was brought in as an SEO manager and I grew organic traffic 145% year over year. I conducted quarterly SEO audits to diagnose and correct technical issues, like improper XML site implementation, duplicate content, and canonical URL errors. I implemented a content strategy that identified target keywords and crafted a content marketing calendar to elevate and increase rankings for those keywords. I executed an off-page SEO strategy by collaborating with PR teams to increase our number of referring domains. Over my first year I increased our number of unique referring domains by 214%.

After a year, I was promoted to Sr. Inbound Marketing Manager where I am responsible for all on-page efforts, content strategy, content marketing, and SEO. In addition to these responsibilities, I helped set up a rigorous A/B testing program and have aided our social media strategy. I was promoted again to Sr. Digital Marketing Manager, where I was put in charge of paid social and paid search. In the first nine months I was in charge of our paid programs I generated nearly $1.4M in pipeline. For 2025, I generated a little over $1MM in pipeline from organic channels. I also hired a content marketing manager to work underneath me and managed them for a year as they helped scale our content efforts.

Cars.com

12/3/18-12-/18/20
Senior SEO Analyst
Chicago, IL

Over my time at Cars.com, I helped grow the organic traffic 40%. As our website was going through a major replatforming, I managed weekly meetings between the Growth Marketing and Dev teams to ensure that traffic and rankings would take as small of a hit as possible. I cross collaborated with various teams across the organization, including the Editorial, Communications and PR, Product, and Dev teams. I conducted competitive analysis and created a 160-page document recording what our main competitors were doing so we could stay ahead. I worked closely with the Editorial team to provide feedback on how to better optimize posts and conducted keyword research.

During my time at Cars.com, Searchmetrics listed Cars.com as one of the top 100 winners for SEO in 2019. The SEO team also won the best team award for 2019 across all of CARS Inc because of our record-breaking results. I stretched myself and started working with our email marketing team. I was responsible for our weekly email newsletter that went to over a million people.

Opploans

5/15/17-11/23/18
SEO and Marketing Analyst
Chicago, IL

My main responsibilities center around SEO and ensuring our website is thriving in organic search.  I work with various members of our marketing team on our initiatives to increase traffic, applications, and increased revenue for Opploans. I also help with reporting on our key performance indicators to our directors. I also collaborate with the content team and work on building quality content, and execute link building strategies.

AttorneySync

2/01/16-4/28/17
Digital Marketing Manager
Chicago, IL

I managed and oversaw the SEO and digital marketing campaigns for my clients that are attorneys and law firms, which AttorneySync deals with exclusively. I worked with our web developers to create sitemaps and any additional pages needed to lay the foundation for a solid SEO campaign.

I researched and implemented on-page optimizations. I also planned and executed a content strategy for each of my clients and conducted outreach to help build links. I also worked on building links through editorial pieces, guest posts, sponsorships, and partnering with local organizations.

I also posted on social media on behalf of my clients in order to bring more users to our content and bring more awareness to their brand. I sent out monthly reports detailing national and regional organic traffic and leads that came in through phone calls, form fills, and chats through the client’s site. I also helped manage and run PPC campaigns for my clients, building landing pages, writing and editing ad copy, and tracking the most effective keywords.

I worked with freelancers, developers, and interns to create compelling and creative content for my clients. On a quarterly basis, I manage about $60K in recurring revenue.

Monitor Liability Managers

3/9/15-1/28/16
Marketing Communications Specialist
Chicago, IL

I provided marketing communications support for Monitor, a B2B insurance company. I wrote and sent emails to brokers and agents, as well as policyholders. I started an analytic database for our emails so we could better recognize which of our emails were performing the best and help us capitalize on strategies that were performing well. The emails I worked on averaged a 24.4% open rate and 2.2% CTR.

I was also responsible for our Twitter and LinkedIn accounts, and created a database for our social media analytics to track our best performing posts. In my first six months, I helped grow our Twitter followers by 8.77% and grew our LinkedIn followers by 8.95%. I coordinated with our web developers to implement technical changes to our website. I also gave direction to our third-party vendor that provides our graphic designs and establish deadlines and give feedback.

Harvard University, Division of Continuing Education

8/08/11-2/27/2015
Digital Content Producer
Cambridge, MA

I collaborated with the marketing team to produce marketing materials for Harvard Extension School, Harvard Summer School, and Harvard Professional Development Programs. I wrote and edited blog posts to inform prospective students, offer resources to current students, and guide prospects through the marketing funnel. I also worked with our multimedia designer to produce video marketing content for our different websites and blogs.

Together with the content team, I jointly managed the editorial content updates each academic year for the Harvard Extension School and Harvard Summer School and had the editorial team and division leaders adhere to the schedule.

I created and managed landing pages for different customer segments to inform students about our offerings. I also implemented an organic search strategy in conjunction with the content team that resulted in a 17% increase in organic search traffic and a 29% increase in goal completions for Harvard Extension School.

Credit Union National Association

9/02/09-05/13/11
Editorial and Youth Programs Intern
Madison, WI

I oversaw CUNA’s website, Googolplex, which consisted of three personal finance websites for young adults and was sold to credit unions across the country. I wrote and edited blog posts for all three websites, and also helped with other publications and functions in the Personal Finance department. I proofread and edited content that was published on the websites and ensured we were consistent with voice and tone across our sites. I also helped in various office functions like preparing presentations and filing.