Why Social Media Is NOT a Search Ranking Factor [Article]
I’ve been saying what this article is touting for a long time: while social media is a great tool and can be incredibly useful in promoting your content, it is not a ranking factor. I love this quote from the article:
In the case of social signals, it’s likely that large exposure on social media increases the chances that website owners will see the content, thereby increasing the opportunities that they will link to it from their own content.
Basically, what it comes down to is that Google can’t ascertain why you liked a brand on Facebook. Do you really like the brand? Or did you just like the picture they posted? Google doesn’t know so that’s why they have said, explicitly, they don’t use social media as a ranking factor.
Now, all of that being said, I still think social media is an incredibly robust, useful, and informative tool. Use it right, and it can have a tremendous impact on your website. Read more →
Hey all! It’s been a while since I’ve posted my weekly roundup. And the reason is because I moved the site off Squarespace and onto WordPress. And I screwed up a lot in the process. I mean, a lot.
I had to transfer the domain as well as the whole website. The website was down for a couple days, and then when it did get transferred, I had to rebuild the entire site. I was at least somewhat smart and downloaded my pages, but failed to download my images, so there were a bunch of broken images all over the site. And I didn’t think ahead and so I didn’t have a theme I wanted installed. Also, a lot of my URLs changed so I had to deal with that.
To sum it all up, it was a learning experience. The site is still a little bit of a work in progress, but I’m incredibly happy to have my website on WordPress. It’s so much better for SEO purposes and it’s a lot easier to manage and update as needed.
The Decentralized Content Marketing Playbook [Infographic]
Content is king. That is the tired cliche of marketers. And while it is tired, it remains true, but this infographic from Hubspot highlights the need to focus on content that is just not the traditional blog post, as noted in the snippet from the infographic above. Read more →
Cleaning Up a Massive Negative SEO Attack with Web CEO [Article]
I’ve dealt with a client that got hacked in the past and it sent me into a total panic. Suddenly there were hundreds of spammy backlinks pointing back to my client’s site and I was scrambling to deal with them. This article from woorkup does a good job of walking you through the Web CEO tool and how to deal with a negative SEO attack. Hopefully you never have to deal with a hacking situation! Read more →
4 Tips That Will Prepare You for the Future of Search & SEO [Article]
Search Engine Journal puts out consistently good and informative articles in the world of search, and they also they release webinars and host conferences as well. Read more about these 4 tips they present in the article:
I’ve been trying to do more research into proven methods of influencer marketing and outreach. In the past I have done outreach in a kind of fly by the seat of my pants fashion, so this ebook was a good opportunity to get a better understanding of established influencer marketing strategies. Here’s a good stat from the ebook: 83% of buyers prefer 3rd-party opinions to evaluate vendors. Read more →
9 Actionable Techniques That Work for On Page SEO [Video]
Brian Page is undeniably an online genius. Backlinko is a great resource for online strategies, and this video is a good roundup of on page SEO tips, 9 of them to be exact. I really recommend watching the video, but here are the 9 tips that he lays out and explains in an easy to understand manner:
Use Super Short URLS
Include Keyword In URL
Use LSI Keywords
Publish Long Content
Optimize Your Title Tag For CTR
Use External Links
Use Internal Links
Maximize Site Speed
Nothing in here is super shocking, but like I wrote in my comment to Brian, which he responded to with a smiley face, “it’s always good to be reminded of these things and have a reliable source like Brian if people try to disagree with your tactics.” Read more →