Moving to HTTPS, Schema Hidden Gems, Inbound Marketing Strategies, & More [Content Roundup]

Moving to HTTPS, Schema Hidden Gems, Inbound Marketing Strategies

Moving from HTTP to HTTPS [Guide]

There’s plenty of reasons to move to HTTPS, it’s going to help you with rankings and give your the site the needed security it needs. But it can be a bit daunting to actually make the switch. I know I put it off because I worried I would screw it up. And guess what? When I made the switch I screwed up. That’s why I wish I had this guide that walks you through every step and gives you a detailed checklist.  Best of luck on your HTTPS migration!

Unlocking Hidden Gems Within Schema.org [Article]

I’ve been trying to learn more and more about schema markup and what it all entails. I think it can utilized as a really powerful tool and not many SEOs are enabling it on their websites, so you could be really ahead of the curve if you start using it. This article goes into details about how to implement schema and some of the best ways to leverage it.

Inbound Marketing Strategies [Expert Roundup]

Full disclosure: I’m included in this roundup, but I still think it is valuable piece of content. Here was my tip on what is the most important part of an inbound marketing strategy:

Conduct keyword research and see what your audience is looking for, the questions they have, and how your content and product can help answer those questions. Your content should useful, high quality, and relevant for your customer base. And when it comes to content, make sure you have clear goal and intent with each piece. Is this piece of content for the top of the funnel or the bottom of the funnel? Who are you targeting exactly? This will help shape what you’re producing and the format it should be in. If you are hoping to convince C-Suite level employees to buy your B2B SaaS product, a white paper showcasing your results is probably a good choice for you. But if you’re looking to target millennials for your new tech device, a white paper isn’t going to catch their eye.

How Often to Post on Social Media? [Infographic]

How often to post on Twitter? What time should you upload that photo to Facebook? This infographic walks you through all the different social media channels and uses data from 14 studies on when and where to post.

7 Warning Signs When Interviewing an SEO Consultant [Article]

Another full disclosure: I wrote this as a guest post for Digital Examiner, but I think it’s very useful. When you’re looking to hire an SEO consultant, you want to make sure you’re not getting ripped off. That’s why I wrote this article on 7 warning signs when you’re looking to hire an SEO so you know when to turn and run away. But if you are looking for an affordable SEO consultant who knows what they are talking about, there’s always me!

Random Fun Find: A Catfishing With a Happy Ending

Well, who doesn’t love a story with a happy ending? This excellent article details how Emma, who recently had her heart broken, was using a dating website in the hopes of finding someone who deserved her. She engaged in a long conversation with a man who ultimately turned out to be an elderly gentleman.

But guess what? She fell in love with the guy who was actually the real guy in the photos on the online dating site. Awwwwwwww….

Thanks for tuning in to this week’s SEO and digital marketing roundup! As always, leave a comment if you know of an article that should be included next week.

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